The hotel owner’s watchwords for success! (Part 2)
You have to know how to evaluate your product in order to develop an appropriate pricing policy: don’t overestimate your property, but don’t underestimate it either. An analysis of the competition is necessary so you don’t make a mistake. The trendy word is “benchmarking.” What is this? It’s a comparative study (compare yourself with the best) to help you better position yourself!
It’s often advisable to enhance your guests’ stay with advice about entertainment and possible activities. Depending on the style of your product, we recommend that you put together a little booklet on all the possibilities around your hotel. It’s best to guide, advise, and even book for them. As service providers, the city, municipality, or region can also help you here: just ask them! The hotel industry goes beyond the hotel.
We’re in a World of Marketing that privileges your image: brochures, websites, social networks…. It’s very important. These new technologies let you connect with the world! Don’t overlook this aspect, and outsource it if you don’t know how to do it. Include a minimum marketing investment in your provisional initial budget.
Cleanliness: an obligation; there’s nothing else to say.
PLEASURE & PASSION
Know how to make your customers happy: make sure that they have a good time during their stay, the hospitality, the food, the staff, the friendliness…. Show your passion; it’s a pleasure to share it! It goes without saying that this is one of the essential criteria.
You have to know how to be attentive to your customers in all circumstances. Quality and satisfaction surveys are out there and can help you correct and improve your product. To achieve this quality of near perfection, you have to be close to your guests and their expectations. And to do that, you have to know how to listen to them.
Whether it’s a bed and breakfast, a business-oriented hotel (with breakfast service), or a leisure hotel, apply the same standards to your restaurant that you do to your hotel: Hospitality, Service, Quality.
SMILES AND SERVICE
The two imponderables! Never forget it.
The hotel business is a demanding job: you have to know how to make yourself available and be attentive to your guests. Running a hotel takes time: you must never forget it! It’s a huge personal investment.
Your goal: surround yourself with unanimity.
Know how to give your product some added value. That involves some detail, which has its importance. Example: Charging for internet access today in your establishment is just nonsense. You won’t make a difference there… Offering internet access will make your guests ecstatic. Several other examples exist; we come back to the notion of “common sense.”
This is a more technical term that a newcomer to the hotel industry won’t be familiar with. It means: KNOWING HOW TO OPTIMIZE YOUR REVENUE based on your occupancy. It’s an interesting policy that will come naturally when you want to make your business profitable based on different sales channels. But here too, it’s a matter of common sense… or if not, don’t hesitate to seek out advice if these notions seem too vague.